Retail

BIOPTIC SCANNERS ARE GAINING TRACTION IN HIGHER-VOLUME TRANSACTION ENVIRONMENTS, SUCH AS GROCERY. As retailers learn how best to synchronize their physical and digital estates and tackle issues such as channel balancing and profit margin optimization by fulfillment channel, one key takeaway from the research VDC has conducted into retail is the need for retailers to modernize their infrastructure to better adapt to the shifts in retail. We are witnessing these “in-store” investments address everything from store associate customer engagement and expanding purchase fulfillment options to updating point of sale (POS) infrastructure. In fact, according to a recent survey among retail technology decision makers, “optimizing stores” was cited as the most significant hurdle facing retailers over the next 12-24 months.